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Introduction
Online courses have risen in popularity over the years. If you have online courses that are not selling well, there are many free and easy ways to promote them. Let’s take a look at some of the best ways to promote your online course today.
Build a wordpress website
If you’re looking for the simplest way to get a website up and running, WordPress is the way to go. It’s free, easy-to-use, and can be customized by anyone with basic HTML knowledge. This makes it especially great for people who are just getting started in web development.
The best part? You don’t need any coding skills or prior knowledge of WordPress—you’ll be able to easily install and update your own site with no problem at all!
Use social media to promote your course
To promote your course, create a Facebook page for it. You can also use Instagram, Pinterest and YouTube.
Facebook is the best platform to use when promoting your course because of its huge user base and ease of posting content.
Create a Facebook group where you can interact with students and ask them questions about their progress or problems they’re facing while studying the course material. You can also post updates on how things are going in class or share interesting links related to your subject matter that might help them out in their studies as well as answer any questions that they may have regarding the course content itself or any other aspects related directly (or indirectly) related with learning this new skill or profession that they’re trying out through taking up an online training program such as yours!
Create a facebook page for your course
- Create a Facebook page for your course
- Add the link to your email signature, and the description of the course can include a link to the Facebook page.
A good facebook page for your course needs these things
- a profile picture, cover photo and basic info
- a custom URL
- needs to be regularly updated with new content
- is built around your brand identity
- needs to connect with fans through comments and direct messages
- needs to be professional
- needs to be maintained by multiple people
- is a community of people with similar interests
Use facebook groups to connect with students and promote your course
Facebook groups are a great place to connect with students who are interested in your course. You can post about the course, ask for feedback and testimonials, and even ask for referrals (to other people who could benefit from the course).
You can create a Facebook group for your course or use an existing one. If you’re creating a new group, make sure it’s focused on the right topic so that people will be interested in joining it. For example, if you’re teaching an online course on how to set up a blog, create a Facebook group called “Blogging 101” instead of something generic like “Online Courses.”
Posting regularly is important because if no one posts anything new into the group for several days at a time then members will get bored and leave. It’s also good practice to thank people when they provide feedback—this will encourage them not only to share their thoughts with others but also give more feedback themselves!
Add the link to your facebook page in your email signature
If you’re an email-based professional with access to a personal email, there’s no better way to promote your course than by adding a link in your signature. Add it right at the end of all of your outgoing emails—no one wants to scroll past their own name in order to find it! Include links to both Facebook and Instagram (if applicable), along with anything else that might work for you. The more options people have on where they can find out more about what you’re doing, the better off everyone will be.
Create an instagram account for your course
- Create an Instagram account for your course.
- Upload your course’s logo and a few photos of the course in action.
- Use hashtags to get more followers on Instagram.
- Use the Stories feature on Instagram to post short videos about things that happen at the course or even just behind-the-scenes stuff about teaching courses in general.
Create teaser videos about your course and upload them on youtube
Teaser videos are short, unique, and targeted introductions to an upcoming product or service. They’re usually 1–2 minutes long, and they’re usually used to promote a product or service to a targeted audience. If you want to promote your Udemy course on YouTube, then it makes sense for you to create teaser videos about it you can use canvas!
Teaser videos are typically uploaded on YouTube channels. A channel is essentially like a profile page for an individual account; this is where you can manage all of the content that has been uploaded under that account (including video).
Use youtube channel as another tool to build trust
Another great way to build credibility and trust is by creating a YouTube channel. You can upload short videos that show people what they will learn in your course, or you can use the platform to promote your site.
If you’re already running a website marketing course, then it would be a good idea to include links to several of these courses within the description of each video so that people know what other courses are available. It’s also worth mentioning that YouTube is one of the most popular websites on the internet today – so if you have any content there, it will instantly help increase traffic back to your site/website!
Create a blog
- Create a blog. Start with a blog if you don’t have one yet. Share articles that would be interesting to people who might take your online course.
- Blogging is a great way to build trust with your audience, authority, and brand.
Build an email list of subscribers interested in your learning
Building an email list is a great way to promote your online courses. Use convertkit or another free service that lets you send emails to subscribers, and create an offer for your course. Include a link to the sign-up form in the email and make sure it’s easy for people to sign up by entering their name, email address, phone number and other information—and don’t forget to include an unsubscribe button!
Don’t use spammy tactics like sending unsolicited bulk emails in order to get more subscribers; this will not only turn off potential customers but also get your account shut down by the company hosting the list convertkit . Instead, build trust with potential students by providing helpful content such as blog posts or ebooks related to your topic area so they can see that you know what you’re talking about before signing up for one of your courses.
Easy ways to promote online courses today
There are many free and relatively easy ways to promote online courses today. You can use social media to promote your course, create a Facebook page for your course, and connect with students in Facebook groups.
While the thought of promoting your online course may seem overwhelming at first, it’s worth putting the effort into promoting it. Promotion will help you gain credibility as an instructor and increase enrollment numbers which will ultimately lead to more revenue for your business.
Conclusion
There are so many ways to promote and sell your online courses. With some practice, you can find the best method for your personality and course. Although I’ve covered a lot of ways in this article, the most important take away is to focus on one or two methods for promoting your online course. Do those well, then expand to other methods.
